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The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).
GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.
On the surface, Week 1 appeared exceptionally bettor-friendly, as Casino.org reported.
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Cubeia is also moving away from the traditional process in which a developer builds something and then hands it to QA.
In the old model, Grenstad says, the product owner decided what to build, the developer decided how to build it, QA tested it and operations eventually handled the release.
As discussed last month, QA has become part of the process rather than a final stage. Product engineers consider from the planning stage what can be automated and what needs manual testing, while QA specialists now strengthen automation and identify gaps in coverage.
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Atucha praises the regulation and the regulators themselves for making entry into the market easy, as well as allowing them to be competitive against illegal operators. But the market hasn’t been without its challenges.
A 1% selective consumption tax (ISC) on the value of every online bet has been in force since 1 July 2025, after the original policy was scrapped from proposed regulations in July 2021.
Atucha warns that regulations are often perceived as operator-friendly at the start before governments begin looking to squeeze licensed sectors, likening the process to “boiling a frog”. He has observed similar scenarios in other LatAm markets, with tax increases occurring in Brazil, Colombia and Mexico in the last couple of years.
