About this app
What is Ultimate Texas Hold'em?
The commercial profile stays within conventional bounds. The game serves up a maximum win of ×5,000, with a 97% RTP and medium-high volatility. A layered Buy Bonus menu sits on top of the base engine, offering variations of the Free Spins round rather than a separate headline mechanic.
The most distinctive product choice is presentational. Chicken and Johnny Cash are brought to life with voiced exchanges between the two characters, a detail BGaming describes as an industry-first for the studio and one aimed squarely at retention rather than math.
The clearest read on Johnny vs Chicken is this. BGaming is starting to treat its characters as reusable brand assets that can be moved between games. That’s a meaningful shift for a studio, because it turns individual hit titles into a connected roster rather than one-off releases.
What is Ultimate Texas Hold'em?
Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.
A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.
“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.
About Ultimate Texas Hold'em
For Grainne Hurst, CEO of the Betting & Gaming Council in the UK, the evolution has been clear. “The conversation has moved beyond representation alone towards inclusion, retention, well-being and progression,” Hurst explains. “Businesses increasingly understand that DEI must be embedded in everyday culture, not treated as a separate initiative.”
Industry associations have played an important role through mentoring, networking and leadership development.
Hurst is also a board member at Global Gaming Women, giving her firsthand experience of how networks, mentorship and role models can help women advance. She was previously recognised in iGB’s Most Influential Women list in 2024.
