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“First, our own priorities have shifted,” he says. “We have been explicit that we are moving away from a growth-at-all-costs mindset, towards a more disciplined focus on profitability and cash generation, and 888Africa is immediately accretive on both counts.
“Second, the opportunity itself was time-limited. 888Africa became available because of Evoke’s own strategic evolution, and assets of this quality with this kind of market position do not come up often.
“Third, the African market has matured to a point where the regulatory, mobile and demographic tailwinds are now translating into genuine, durable growth rather than early-stage promise.”
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But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.
But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
About Sisters Of The Sun
We like Manchester City loanee Jack Harrison to get in amongst the goals in a win for The Whites and that’s at a very tasty price given Jack Grealish is likely to be out for six weeks and the Villains are also missing Matty Cash, who would have been man-marking Harrison if fit. In fact, this is our bet of the week.
Our tip: Jack Harrison to score and Leeds to win (4/1)
Chelsea vs. Manchester United (Sunday, 4.30pm GMT kick-off)