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About Turning Totems
Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.
The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.
“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”
How to play Turning Totems
“So this is not an either/or. It is a B2C acquisition that we expect to strengthen our B2B pipeline on the continent.”
GiG exited the B2C space in 2023 when, after a strategic review, the company split its media and platform divisions, the former of which was rebranded as Gentoo Media.
The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.
About Turning Totems
Prosecutors alleged that Pietras was stealing the funeral money to fund his gambling addiction. Law enforcement found that Pietras made more than 800 casino trips over a 14-year period.
Casino records for his player’s card suggested he lost over $1.2 million at Mohegan Sun. He’s also reported to have gambled extensively at Foxwoods Resort Casino and MGM Springfield in Massachusetts.
Pietras was charged with dozens of unfair trade practices, larceny, and embezzlement counts. Prosecutors also accused him of violating health and zoning laws by living at his funeral home in Coventry.
